Team building is an important aspect in business culture, and it’s becoming more common for companies to send their employees to an escape room. Solving difficult puzzles and riddles has proven to be successful as a team-building measure. As a result, Escape Room operators can optimise their workload by hosting team events for corporate clients. Mobile Escape Rooms and companies that offer outdoor activities open up even more possibilities.
In the corporate world, things are starting to change. HR Managers know that the annual Christmas party isn’t enough to unite and satisfy a team these days. However, there isn’t much more that unites people together than celebration.
Nothing binds people together as much as celebrating victories.
For companies that provide team events, this is great. Whether it be a Bowling Alley, Climbing Park, or even a Cooking School, they can all look forward to higher demand once they open up their business for corporate events. Escape Rooms, however, offer special potential for team building activities.
Do you offer team events? Are you looking to expand your product portfolio? If yes, contact us here!
Why Escape Rooms are a meaningful team building exercise
It takes more than one person to escape an Escape Room. It requires teamwork and clear communication. Each player must suggest ideas, develop solutions together, and divide roles amongst themselves.
We recommend that Escape Room hosts help their clients a little more in company events, in comparison to how much they would with groups of private players. After all, they want the company’s employees to leave the location with a sense of pride and accomplishment!
Escape Rooms as an assessment centre
It’s becoming more and more common for companies to use Escape Rooms not only for team building activities, but also as an assessment centre. Aside from being a unique way to interview a candidate, they also test how well applicants work under pressure, how they communicate with one another, and how strong their team skills are.
Has a candidate taken initiative or been particularly goal-oriented? Who communicated the most? Who threw in the towel the soonest? Observations can be made by hiring managers to draw conclusions about which applicants fit best into their team.
Why Escape Rooms should care about corporate clients
For many escape room operators, B2B events are some of the most important events. Corporate customers book appointments, especially during quieter times throughout the week.
For large companies, there is also a very valid possibility that, providing the first event met their expectations, other teams and departments within the company will also make a booking. The best case scenario is that a long-term business relationship is established, so that they do team building activities in your Escape Room regularly.
How to convince corporate clients
Corporate clients can be quite demanding, but they will always be worth your while. Escape Rooms are relatively cheap, they do only have a playing time of approximately an hour. Therefore, you have to present your Escape Room in the best light to connect with your target audience.
Step 1: Build an attractive website with a separate area for corporate bookings.
Having an online presence is obvious. Of course, the goal is to get bookings from being available on the internet. Whilst adding a new page can be slightly time-consuming, having a separate area for large groups and companies places your Escape Room’s corporate appeal in the forefront.
The frequently asked questions from companies are:
- How many players can play per room?
- How long is each escape game for groups?
- Which rooms are particularly recommended for large bookings?
- How much does each game cost?
- Do you offer refreshments?
- Are there any offers available for corporate bookings?
Save yourself and the booking some time. You may be able to answer some of the questions directly on your website.
Step 2: Receive recommendations.
Referral marketing, also known as word-of-mouth, is not to be underestimated for small and local businesses. Maybe one of your customers was a key stakeholder in a local company? Or did a group of friends rave about the great experience they had in your Escape Room? Perhaps you just have great reviews on Google, Facebook, and TripAdvisor? If so, that’s outstanding! In our blog, 7 Low Budget Marketing Tips for Escape Rooms and Small Businesses, we’ve already summarised how to positively influence what’s being said about you. Give it a read here.
Step 3: Visibility is key. Present yourself at HR events.
There are a lot of events for the HR industry – and these events apply to you. You can take part in it as an exhibitor with your very own stand, or as a trade visitor and talk to the key stakeholders of companies in your region. A stand is, of course, a little more elaborate and expensive, but it does also make a grand impression. Alternatively, you can even go from stand-to-stand with flyers or other marketing materials.
Step 4: Be flexible.
A small company will have different requirements for a team event than a company with hundreds of employees would. To be prepared for B2B requests of any kind, you can, for example, expand your indoor games with Outdoor Live Escape Games. What’s the big advantage? You have no restrictions in terms of premises or player numbers.
A city rally or scavenger hunt can be done anytime, and anywhere. As a classic scavenger hunt might sound a bit ‘old-fashioned’, thanks to modern augmented reality (AR) technology, it becomes an immersive experience. Examples of these can be found with our outdoor team games such as Operation Mindfall and Magic Portal.
Outdoor Escape Games are the ideal accompaniment for people organising events.
They are also the perfect complement to Indoor Escape Rooms. For example, city rallies are often booked for a summer party. You can customise the routes individually to the needs of your customers and integrate various game stations such as cafes, restaurants, and attractions.
We are already working with around over 190 companies worldwide, ranging from businesses that focus on tourism and events to businesses that own escape rooms. We are happy to advise and help you on how to use Cluetivity to expand your business!
Step 5: Don’t wait for customers, find them first.
Escape Rooms and games don’t necessarily have to be permanently installed in one place. There are also mobile Escape Rooms that you can build in a relatively short time, wherever your customer may be. Whether in the office, at a trade fair, or even in a shopping mall – mobile Escape Rooms can be set up almost anywhere.
We hope we have been able to give you some tips and inspiration to attract corporate clients to your businesses. Let us know what you think in the comments below!