I Primi giorni

It’s 11pm on 23rd December 2006 in Bautzen, a small town in eastern Germany. In a parking lot, where there’s usually nothing going on at this time, there is instead a lot of activity: Almost 100 agents are gathered – one of the first Outdoor Escape Games in Germany is about to start! It was organized by the Life Action Games founders Michal Schiemann and Tobias Bartosch.

The story of the game was inspired by “James Bond – Casino Royale”. “We saw the film and thought it would be great to experience it in real life,” Michal recalls.

No sooner said than done! “We continued to spin the James Bond story and created a scavenger hunt-like adventure game in the city for our friends. Just before the game, we called all our friends, told them that James Bond had gone into hiding with a suitcase of money after his coup at Casino Royale in Bautzen. All agents will meet on December 23rd at a secret location in Bautzen to find James Bond. The team that finds him first will be allowed to keep the suitcase full of money. Two hours before the start, we sent the starting location to our friends.”

To the astonishment of the two outdoor fans, the parking lot was full of people on the evening of the game. “We looked at each other and said: Oh My God, what have we done?!” From that day on, the world was no longer the same. Organized by the founders and a group of friends, each time more and more people came to the events and soon there were hundreds of players.

Although it took until 2010 and multiple game events before the company was founded, the business idea of the Outdoor Escape Games was already born.

Started as a hobby, Cluetivity is now one of the leading providers of GPS and Augmented Reality Team Games with more than 1 Million players in 35+ countries.